*KILL SHOT!! That’s what we call landing an unassuming Atlas Peak Cab and then spiking the price from $135 down to $34. Toss in a few 92-95 ratings, some medals and our firm stamp of approval and you’ve got an ace in the hole.

We’re serving up an unassuming Napa Cab from Atlas Peak for 75% OFF, and all that’s required of you? Lob a few into your cart and carry on with your Saturday.

Here’s the deal. Not every wine that lands on our desk arrives wearing something revealing or sexy. No famous name. No exclusive club. No years-long waiting list. Just a quiet label, with nary a hint at what awaits you.

But when the cork pops, the transformation begins. A dangerously drinkable Cab emerges. And then you remember what you paid for it!

You shouldn’t be too surprised however *Atlas Peak is home to a who’s who of top labels, either built there or sourcing from. From Antinori to Alpha Omega, from Acumen to Au Sommet. And that’s just the letter A!

This one is dark ruby, commanding, as they all are from up there, and absolutely full of big, ripe cherries and boysenberries, with wisps of tarragon and freesia flowers tickling your nose before dark cherry, cocoa powder, and sweet tobacco make their moves next. The palate is generous and lush, full-bodied with mountain tannins built for endurance and just the right amount of grip. It has a fleshy dark fruit core that is generous and giving, yet takes its sweet time revealing itself, layer by layer, nothing rushed. The finish is full, long, lingering, and mouthcoating, echoing long after the swallow. You’ll still be thinking about it all day long.

All of the wine judges felt it too…94-95 points with Double Gold, Gold, Platinum And 92 points from Wine Enthusiast at 75% OFF?!

The founder? Marin John Artukovich, “MJA.” Professional beach volleyball player. Retired to Hawaii. Grew the best Kona coffee in America (Forbes said so). Won the Gevalia Cup. Sold the assets in 2007 and plunged every last drop of that passion into Napa Valley. His winemaker? A man who spent a decade consulting for Napa’s finest…. Rob Lloyd, with a UC Davis Enology Master’s and seven years at Rombauer under his belt, could not say no to Serene and its fruit.

Now for the rub. The reason we have this wine.

MJA is a small, independent winery. After the devastating 2020 fires, many small producers without deep pockets were left in a tough position. Serene Cellars included. Marin himself confirmed that this 2019 wine is the last Atlas Peak wine MJA will produce for quite some time.

Trust your Agents of Wine! This will put a lot of smiles on faces. Finding an Atlas Peak Cab for $34 is a no-brainer. Make your move before someone else does.

95 Points, Double Gold – Harvest Challenge “Nice balance; sweet tobacco, clean and focused.”

94 Points, Platinum – Sommelier Challenge International

94 Points, Gold, Winery of the Year – New York International Wine Competition

92 Points – Wine Enthusiast “Pure fruit flavors light up this bold wine, from red and black cherries to plump blueberries that emerge in the aroma and last all the way through the lingering finish. Mild tannins and high ripeness make it smooth and broad in texture.”