93 points. Under $30. Sonoma Coast Pinot from Gap’s Crown, Durell, Wildcat Mountain, and Walala.

The boxes are ticking and the leverage is building into one monumental offer that’ll move pallets, not mountains. And that’s what we aim for.

Blind taste this against $90 bottles. We dare you. Or take it from local unsung hero of ours, Dan Berger. He has a sharp palate. He put it flatly: “much better than higher-priced PNs.”

That’s at full price. You’re not paying full price.

Meet Fulcrum.

David Rossi started in his garage. Award-winning home winemaker in Northern California, where the home bar is basically pro-level. He went pro almost two decades ago and has been chasing balance from the most sought-after Sonoma sites ever since.

This Pinot pulls from four of them. Three clones. A range of aspects and elevations. What comes out is concentrated but not heavy. Deep ruby in the glass. Cherry cola on the nose, wild herbs, warm spice. Ripe red fruit wrapped in satin. Dangerously easy to drink.

Then remember what you actually paid for it.

Allocation is small. Add bottles to your Locker, STAT.

93 Points – Owen Bargreen “The 2023 Fulcrum ‘Sonoma Coast’ Pinot Noir comes from several locations that neighbor the Pacific Ocean. This is showing really nice finesse offering bright strawberry and cranberry fruit flavors that mingle well with salty soils on the palate. A beautiful wine that is both viscous and well-balanced, enjoy now and over the next eight plus years. Drink 2025-2033.”

92 Points – Wine Enthusiast “Aromas of sour cherry, strawberry, cinnamon, and roses pop on the nose of this Pinot. The palate brings plenty of bright acidity, balanced tannin, and flavors of roasted cherries, cedar, cola spice, and zesty orange throughout the finish.”