“Some of the most impressive releases coming out of California.”

They named it Oublié, which means “forgotten” in French. Which seems a bit odd, because there’s no forgetting this stuff. Especially when you’re scoring a BOOKER wine for this price!? One of the THE cult producers from Paso, here today, for a brief moment at least; but we have a second lined up because inventory will be drained quicker than this bottle was at last week’s tasting table.

95 POINTS from Wine Advocate. Another 95 from James Suckling.

You’d pay $94 for this bottle at Wine.com right now. Today you pay $63 from us.

Perhaps they chose that name because people tend to forget about Grenache, Syrah and Mourvèdre. Regardless, Booker has been on a mission since day one to make sure their wines leave an indelible mark in your memory.

Owner Eric Jensen said he wanted to “show more Americans the true price-quality potential we’re delivering in Paso Robles.”

Jensen started out as a broker and concert promoter who needed a change. He sold his Newport Beach home. In 2001 he and Lisa bought 100 acres of the historic Booker property in what’s now the Willow Creek District.

The name comes from two orphan brothers, Claude and Dick Booker, who bought the land in the late 1920s. In his quest for the best, Jensen learned to make wine from two mentors: Stephan Asseo of L’Aventure and Justin Smith of Saxum.

It paid off. Wine writer Norm Roby says “Jensen racked up a pile of high Parker and Wine Spectator scores in his first ten vintages. So many that Booker easily earned cult status.”

The praise they’ve gained over the years is endless. Wine Spectator said, “Jensen proved the value of fantastic, fanatic farming with stellar wines.” Wine Advocate called them “the single most exciting emerging property in Paso Robles.”

Fast forward to today. Jeb Dunnuck just gave perfect 100 point scores to two of their 2024 releases. Every single release seems to score 95 or higher. This same label pulled 97 points from Wine Advocate the vintage before.

This bottling is born from three Rhone varieties, Grenache, Syrah and Mourvedre. The Dallas Triplets of Paso. But unlike the Cowboys and their once-dominant run in the NFL, these three grapes keep getting better. This year the one carrying the ball is Grenache, at 56% of the blend. Close your eyes and you might be fooled into thinking this is one of the best from Châteauneuf-du-Pape.

So how does it drink?

Wild boreal blueberries and bright red cherry come flooding in. Then cranberry, a little lavender, a little spice, a little well-integrated oak. It’s not overblown or heavy. It’s medium-bodied, and a smoky, savory edge glides in on the finish. Wine Advocate says it “calls you in for another sip.” Which turns into another glass, and then an empty bottle, before you realize only an hour went by. This is the very definition of an immensely crushable wine.

Very little to go around, so move quick. Half of you were sold the moment you saw “Booker”!!

95 Points - Wine Advocate “Medium ruby-purple, the 2020 Oublié is scented of cranberries, blueberries, oolong tea leaves and lavender. The medium-bodied palate has a pleasantly rustic texture, appealing spicy accents and a juicy finish that calls you in for another sip. Drink 2023-2028.”

95 Points - James Suckling “Fragrant but pretty deep, with sweet berries, slightly grilled meaty accent and flowers on the nose that extend to a medium-bodied palate with tight and juicy tannins. Crunchy and nicely drinkable.”