“A sleeper of the vintage well worth seeking out.” – Robert Parker’s Wine Advocate

Burgundy fans!

What do Latour, PUMA, Gucci, and Christie’s have in common?

They are all owned by Group Artémis, the investment arm of billionaire François Pinault. And this 95 POINTER 1ER CRU is the undisputed hidden value among their holdings.

You won’t find a knockoff on New York City’s Canal street either. But you will find a price here today that might make you think “is this real”?

You bet it is. At a mere $55 from us, it screams luxury and investment-grade quality for a price you can’t fathom.

Many put Bouchard at the very top of Burgundy’s greatest institutions. If you follow the wine and real estate world, the ownership changed just this year. And further solidified their respect as one the elites in the area.

Per Wine Spectator, the new owner of Bouchard, “François Pinault is one of the world’s richest men… Artémis is his family’s investment company, which began its wine focus when Pinault purchased Château Latour in 1993. In recent years, Artémis has bought some of the world’s most iconic wineries, including Clos de Tart in Morey-Saint-Denis, Château Grillet in the Northern Rhône, Napa’s Eisele Vineyard…”

Speaking of top sites, a recent spotlight in The New York Times points out “The soaring demand and high regard for Burgundy around the world means that little of the Côte d’Or, the region’s heart, has been left unturned. But if an off-the-beaten-trail source for relative bargains still exists, it would be this well-known but little-understood village. The wines of Savigny-lès-Beaune have never been better than they are today. Yet their reputation, as rustic relatives of the great names of the Côte d’Or, persists in the face of captivating evidence to the contrary.”

And thanks to that, we present the ONLY 95 point Côte d’Or 1er Cru you’ll find anywhere today at this price!

So what’s it like??

The Barrel Review by Wine Advocate nails it: “Technical director Frédéric Weber and his team have realized another fine vintage chez Bouchard Père & Fils… Vibrant, intensely colored and beautifully balanced, there are plenty of cuvées here that I’d be delighted to own. The 2020 Savigny-lès-Beaune 1er Cru Les Lavières wafts from the glass with notions of rich berry fruit, cherries, and plums mingled with smoke and spices. Medium to full-bodied, rich and fleshy, with fine concentration, powdery tannins and a long, perfumed finish, it’s a sleeper of the vintage well worth seeking out.”

When Bouchard purchased this parcel back in 1909, they knew exactly what a wine investment is. And now it’s your turn!

95 Points – Wine Enthusiast “An intense nose, with deep concentration of red berries, pomegranate and rose in this wine. The palate has an elegant wash of acidity, cutting the richness of fruit and florality. The tannins are powerful and some tartness is evident, creating a scrumptious wine that will soften with further aging. Cellar beyond 2030.”