SUPERIOR WINE ALERT:

Today’s extraordinary wine comes to you from the father of California Syrah, Walter Schug. If you love great Syrah, you will love this exemplary example from our good friends at Schug Carneros Estate Winery.

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Mission Codename: The Pioneer

Operative: Agent Red

Objective: Revisit our friends at Schug Carneros Estate and secure an allocation of their astoundingly great single vineyard 2006 Carneros Syrah.

Mission Status: Accomplished!

Current Winery: Schug Carneros Estate

Wine Subject: 2006 Carneros Syrah, Ricci Vineyard

Winemaker: Michael Cox

Backgrounder:

Walter Schug was the first winemaker, post-prohibition, to make Syrah in California. His wine was made under the Joseph Phelps label. He went on to craft world famous wines for Insignia. Today, the winery that bares his name continues the traditions that Walter Schug set forth several decades ago. Walter Schug, now Winemaster Emeritus, still provides winemaking guidance and support to Shcug’s head of winemaking, Michael Cox.

The Carneros AVA (American Viticultural Area) is a winegrowing region which straddles the Napa Valley and Sonoma Valleys. The cool Carneros region provides long, cool growing conditions, which are ideal for Syrah. Schug Winery is a Wine Spies favorite and we are proud to bring you today’s very special wine. Read Agent Red’s tasting notes and mission report to learn more about this fantastic Syrah.

The popularity of Syrah is undeniable. Big and bold in flavor and texture, it packs a concentrated punch of flavor that many people love. This Rhone varietal, although many believe that the grape originated in the Persia region, is 100% French in lineage. The Syrah grape is directly descendant from the Monduese Blanche and Dureza varietals and is grown worldwide with great success. Today’s delightful Syrah is a bold and balanced delight with delicious flavors, dark aromatics and a soft mouth feel.

Wine Spies Tasting Profile:

Look – Deep and dark red, with a hint of Burgundy hue at the darker core. At the edge of the wine, a lovely ring of red plum color circles the glass. Chubby, wine-stained legs move swiftly down the edges of the glass after swirling.

Smell – Spiced blackberry and red cherry jump from the glass. These are immediately followed by dark strawberry, boysenberry, bramble and subtle blueberry. Underneath all of these sits chocolate, subtle leather and a hint of dried meats.

Feel – Soft and velvet smooth on the initial attack, then the softest, supple tannins make an easy and very gradual appearance that begins at the tip of the tongue, spreading slowly reward, adding a soft dryness as it moves.

Taste – Dusky and dark, perfectly balanced, with softly smoky dark cherry, boysenberry, blackberry, dark raspberry and dark chocolate. These are quickly followed by soft leather, dark minerals and soft spice.

Finish – Long and lush, with extended dark fruit, chocolate and and soft leather, with dark spice and subtle dark minerals.

Conclusion – The 2006 Schug Carneros Syrah is a masterful example of the varietal, from the originator of post-prohibition California Syrah. Elegant, plush and deeply delicious, this wine delivers an unparalleled drinking experience. Winemaker Michael Cox has crafted a Syrah that any red wine lover would love – and and Syrah lover would go crazy for. Beautifully balanced, this wine easily rides the margin between dark and dusky and bright and elegant. With plenty of fruit and a soft mouthfeel, this wine is as easy to drink as it is delicious. Pair with nearly anything, of enjoy it all on its own.

Mission Report:

WINEMAKER INTEL BRIEFING DOSSIER

SUBJECT: Michael Cox

WINE EDUCATION: Started working in Sonoma wineries out of high school. Graduated form UC Davis in 1991

CALIFORNIA WINE JOB BRIEF: Winemaker for Schug Winery since 1995

WINEMAKING PHILOSOPHY:
Don’t get to fancy, let the vines and the yeast do their stuff. Just don’t mess up what mother nature intended.

WINEMAKER QUOTE: From Tao Te Ching: “The hard and stiff will be broken, the soft and supple will prevail.”

FIRST COMMERCIAL WINE RELEASE: 1993 Napa Valley Chardonnay from DeMoor (Napa Cellars)

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WINEMAKER INTERVIEW

AGENT RED: Greetings, Mike. We are thrilled to be showing your amazing 2006 Ricci Vineyard Syrah today. The wine is really wonderful. Thanks so much for the wine, and for taking some time to answer questions for our Operatives today.

MICHAEL: Thanks Red, we are so happy that you continue to love our wines. We always enjoy your detail reviews – and these sit-downs!

RED: The pleasure is all ours, I assure you. How long have you been making wine?

MICHAEL: My first job in a wine cellar was when I was 19. I got a summer job working at Hacienda Wine Cellars (pre Bronco – then family owned by the Cooleys).

RED: Was there a specific experience in your life that inspired your love of wine?

MICHAEL: Not sure if it is specific, but that summer of 1987, working on the bottling line, cleaning barrels, driving all over Sonoma County sampling vineyards, long wide ranging conversations on music and farming with the winemaker, Eric Laumann all combined to sell me on the idea that growing and making wine would afford me the ability to continue to live in Sonoma Valley.

RED: And where did you learn the most about winemaking?

MICHAEL: Hmmmm. Tough one. I spent my formative years from 1987 -1991 at Hacienda, a year at Dry Creek Vineyards, got my first‘Winemaker’ job at Napa Cellars/DeMoor, and have spent coming on 14 years here at Schug with Walter.
IÂ’d probably have to say my time at Napa Cellars. I was 25 and they gave me the keys and said ‘drive’. I learned to get things done, not to waste time or money, and how to pull together a wine from vineyard to bottle. For all the talk of art, it is also a big logistics game.

RED: What is your winemaking style or philosophy?

MICHAEL: I’ll happily steal from Robert Mondavi here: ‘The first glass of wine should invite the second.’ I don’t like flabby, heavy, ponderous wines. I want brightness and zip. Elegance is foremost.

RED: Walter Schug is a legend in the wine business. How has he influenced you?

MICHAEL: Walter has been, and continues to be a mentor. I am very fortunate that Walter saw in me someone with the kernel of his own winemaking style that he could nurture and develop. He is a font of knowledge that I can tap into at any time. With just about any situation he’s seen it in his own experience here, at Gallo, or as consultant, at least twice.

RED: What wine or winemaker has most influenced your winemaking style?

MICHAEL: We already talked about Walter being a mentor, but Eric Laumann, who gave me my first job was also very important. He certainly instilled a confidence in myself and the wines that make. He also is a reminder to not
take yourself too seriously, just the wine.

RED: Who do you make wine for?

MICHAEL: Myself foremost. Plan D is always to just drink it all ourselves, so it better be good.

AGENT RED: Please tell me a little bit about the wine we are featuring today.

MICHAEL: What we have here is our 2006 Carneros Syrah. It comes from the Ricci Vineyard. Dale Ricci is one of our main growers (along with Dave Iund and the Sangiacomo Family). One day he offered us a few tons of Syrah to see if we were interested. Given Walter’s history in producing the first varietal Syrah ever in California when he was Winemaker at Joseph Phelps over in Napa, Axel was keen to go and gave me the green light. I am a fan of Côte Rotie and Hermitage, so I was game to go.

RED: What is your favorite pairing with today’s wine?

MICHAEL: Well, if I am eating meat, a grilled pork loin with potatoes, if not a hearty mushroom paella. The wine has a lot of weight, but has structure to compliment it.

RED: Tell me, what makes the Carneros region so special?

MICHAEL: There are two main influences in Carneros – the San Pablo Bay and the wind of the Petaluma Gap. Being down on the bay, we have a milder winter – budbreak starts earlier here than the rest of Sonoma Valley (or even Sonoma County). It also means that a marine layer and/or fog is often around making a cooler morning. We usually doesn’t see the sun until after 10am, sometimes noon. The wind comes in the afternoons and is driven by the interior areas cooling down and sucking in the fog. There is a low gap in the hills between Sonoma and Petaluma where Hwy 116 rolls through. The wind is all funneled into that corridor which then opens up into Carneros. The wind shuts the vines down (losing too much water, the leaves stop transpiring) in the later part of the day. This has the effect of lengthening the growing season and slowing the accumulation of sugar. (Read: Alcohol). It allows us to make wines in which the fruit is foremost NOT oak and wood. Back to the wind, it is one thing for me to sit here and try to describe it, but if you spend anytime here you will understand. It is not breezy – it is windy. Stand on the hill at the winery and take in the expanse of Carneros down below. You’ll get it! Hold on to your hat, skirt and anything else you don’t want blown away!

RED: What is one piece of advice that you would give to someone that is considering a career as a winemaker?

MICHAEL: Trust yourself and your palette. Don’t chase a style or someone else’s opinion. Be ready to work and get down and dirty. Don’t expect a lot other than the reward of the wine itself.

RED: What is occupying your time at the winery these days?

MICHAEL: Breaking in the two new harvest interns. We are bottling Carneros Chardonnay and getting ready to move Carneros Pinot Noir from barrel. Last minute repairs to items on the crush pad and generally prepping for the big storm of the crush. It may be a few weeks delayed, but it is like a slow moving mudslide. It is going to get us sooner or later/

RED: Please share one thing about yourself that few people know

MICHAEL: Considering how much I enjoyed NASCAR, I may well be a closet redneck.

RED: Nice. What is your favorite ‘everyday’ or table wine?

MICHAEL: Well until recently it had been Laurenz V.’s Gruener Veltliner, either the Singing or the Charming, but I have been drinking a lot of our dry Rose of Pinot Noir of late.

RED: How would you recommend that people approach your wines, or wine in general?

MICHAEL: Well wine is for sharing with friends so have some people you like around and start opening bottles. Schug wines always get better of the course of a meal as the layers start to unveil themselves. Don’t rush into it. Relax and enjoy.

RED: If you could choose any one wine to drink (regardless of price or availability), what would it be?

MICHAEL: The Holy Trinity from E. Guigal – La Turque, La Mouline, La Landonne. Odd for a Pinot maker, but I could drink those all night.

RED: What is the one question that I should have asked you, and what is your answer to that question?

MICHAEL: Hmmmm. How about: ‘If you couldn’t make wine, what would you do?’ And to be honest, I am not sure of the answer… I always say that my retirement plan is to move to Hawaii (Kauai – westside) and make rum, but that’s a bit close to winemaking… So perhaps a historian and author. 18th and 19th century European to be a bit more precise.

RED: Very cool. Thank you so much for your time. We learned a lot about you – and about your wine. Keep up the great work, we are big fans!

MICHAEL: No problem. Thanks again for having me. I hope I covered what you wanted to know. Glad you like the wine, I hope your Operatives do, too.

And here is a recap of Agent Red’s original interview with Walter Schug:

I had the incredible great fortune to meet with one of the wine industry’s most respected and renowned wine craftsmen in California wine history.

Walter Schug, owner and winemaster at Schug Carneros Estate, was born into wine in Germany in 1936, where his father was winemaker for one of Germany’s top Pinot Noir Producers.

As a young man, Walter worked throughout Europe, honing his craft. In 1966 Julio Gallo asked Walter to oversee all grapegrowing and quality control for the company. Seven years later, after Walter’s reputation had grown, Joseph Phelps asked Walter to become Phelps’ winemaker at his new Napa Valley winery.

Walter helped to create the *_Insignia*_ label and some of the finest and most sought after Bordeaux-style blends in the country. Walter crafted wines that set the high water mark for excellence in winemaking.

To this day, Walter Schug’s early influence on the industry lives on, with wineries across California and around the world emulating his winemaking style.

With Phelps, Walter Schug’s goal was to make the best Bordeaux-style blend possible. Today, Walter Schug’s philosophy remains largely unchanged. There is one big difference, however; Where a bottle of Insignia may cost you $200 or more, a Schug wine of comparable quality with cost you less than $60.

On arriving at the Schug winery last week, I am greeted by Axel Schug, Director of Marketing for the winery and the son of Walter Schug. Axel, with whom I had met previously, introduces me to his father, and then escorts me through the bowels of the winery, to a tasting room buried in a wine cave. The long table the stretches down the tunnel is surrounded on both sides by seemingly every vintage from Schug’s history.

As I am escorted to my seat, I notice several magnums of Insignia wine and I spot one bottle in a special wooden display. Walter Schug sees me looking at it and he takes it from the display and shows it to me. The bottle is from Joseph Phelps himself, and a touching tribute to Walter Schug, from Phelps, is engraved on the back.

What follows is a partial transcript of our conversation:

AGENT RED: Mr. Schug, thank you so much for making yourself available today. It is an honor to meet you!

WALTER SCHUG: Welcome, Agent Red.

AGENT RED: Let me first say that your wines blow me away. The winery is beautiful as well. I love Carneros and wines from the region. You are really a pioneer of the region. When it came time to build your own winery, how did you come to settle here?

WALTER SCHUG: When I was with Gallo, I sourced fruit from Carneros. I recognized the region as having great potential for Pinot Noir and Chardonnay. Given my passion for Pinot, settling in Carneros was a natural.

AGENT RED: And, when you did settle, you produced a fair amount of Chardonnay, did you not?

WALTER SCHUG: Yes, and it was excellent, too. It still is. Back then, Chardonnay subsidized my passion for Pinot Noir! It allowed me to perfect Pinot here.

AGENT RED: This Cabernet Sauvignon we are drinking today’s 2003 Heritage CS is incredible. How has your philosophy changed from your Insignia days?

WALTER SCHUG: Very little. The goal now, as it was with Phelps back then, is to create the very best wine that we possibly can. And, to do so without recipe or formula.

AGENT RED: Ahh. Whereas I have heard that Insignia is more formulaic in its approach to winemaking today. Instead, your proportions or even fruit sources may change a good deal – if it means making wines that are that much better. Am I correct?

WALTER SCHUG: Yes, this is true. This Cabernet is streamlined and far more European in character. This is a wine that has elegance, delicacy, finesse – this is what I strive for in all of my wines!

AGENT RED: Again, this is a great wine and I am sure that our Operatives will love it. I also look forward to bringing them your Pinot Noir, during a future mission.

WALTER SCHUG: If they appreciate wines that are made for the best enjoyment, they will love this wine. In the end this wine is not made by going to the vineyard and knowing what you are going to get. Rather, it is the result of meticulous blending of wines made from the best fruit. Again, it is my mission to create wines that are the best expressions of place. It is my mission to make wines that are to be enjoyed.

AGENT RED: Mission accomplished, Mr. Schug, Mission accomplished!

WALTER SCHUG: Thank you, Agent Red.

We talked a great deal about Walter Schug’s history and his influence and impact on the wine industry. While I was certainly impressed by his incredible history, I must say that what impressed me the most – what seemed to matter to me the most – was what the Schug Carneros Estate winery was doing today. Today, Schug is crafting remarkably beautiful wines that are a true delight to drink and enjoy!

Wine Spies Vineyard Check:

The location of the Schug Carneros Estate can be seen in this satellite photo.