Queue up Ice Cube’s “it was a good day” because any time we have a deal like this there’s a lot of happy people out there.

We know Napa has plenty of $100-200+ Cabs to pick from.

Like this one.

Except today, it’s missing a third digit. And unlike gas, eggs, beef and butter, the price is even lower than last year. Last year we had the 2016 for $45. Today we’re rolling out the 2017 vintage for EVEN LESS.

A full 65% off! A whopping $65 per bottle savings! $35 for all the flashy, heavy-bottled, uber-concentrated goodness you crave.

Paul Maroon snagged 37 acres of prime Coombsville land years ago, with one aim - grow kickass Cabernet grapes. And he did that, supplying Joseph Phelps for their Insignia, and other high profile wineries with the goods they needed. Then he had an idea. Why not start his own brand? So in 2009 Maroon was born.

Chris Corley fashioned this wine from their Coombsville estate vineyard on the eastern edge of Napa. Cool Coombsville is the next frontier for cult Cabs that offer the best of both worlds in Cabernet making, fresh acidity due to the perennial breezes and perfect ripeness with the cloudless days of sunshine. It makes perfect sense to see Andy Erickson of Screaming Eagle fame invest here for his own Favia label, along with forward-thinking names like Paul Hobbs, Purlieu, Farella, Realm, Rewa, and Meteor all sourcing from vineyards surrounding Maroon. Except you pay dearly for those kinda names.

Dark, and powerful but not over-extracted. It won’t thump you over the head with heavily extracted fruit. Medium to full-bodied, brooding with blackberry, red currant, worn leather, cigar box, cedar, and cherry jam. Definitely has a pleasant spicy/savory balance to the fruit. Tannins are resolved, soft, and silky. Drinking absolute prime right now, with the upside to get more fascinating over the next decade. This has sufficient vibrancy and intense fruit to counterbalance something as bold as a spiced-up pot of curry even, so the pairing possibilities are near endless!

If you have a taste for expensive Cabernet but realistically have a beer budget these days, there’s no better option. It overdelivers in such a massive way. Cabernet is popular around here though…while it lasts!