TWELFTH LABOUR is back by popular demand! And the price?

You could drink $150-250 Cabs from many of the producers making wines from this vineyard, and the ones immediately surrounding it.

Which doesn’t compute when you paid just $38 per bottle.

So, while a 13-page NDA prevents us from telling you much more about the exact location of the vineyard that provided grapes for this wine, we can tell you with full confidence, IT CRUSHES expectations at today’s price.

Being a young label however, it’s flown under the radar.

But here’s what we can disclose. You’re getting single-vineyard Cabernet from up near St. Helena, by a legendary winemaker, from a site at the base of the Maycamas that has incredible soil complexity - and huge price tags associated with wines made nearby.

Released at $100 and yours for OVER 60% OFF! Originally this wine was only available in select spots in New Orleans. Today it’s destined to your doorstep for a fraction of its inherent worth.

The high-scoring winemaker behind this label?

THE Robbie Meyer - a man who Wine Spectator said, “is obsessed with consistency; he believes every grape, every cluster, every grapevine should be meticulously managed.”

He turns loose some absolute heaters for a few other little labels you might know - Peter Michael, Aubert, Del Dotto, and Lewis Cellars.

Twelfth Labour is a passion project. When you own an NFL team, an NBA franchise, and a brewery, what’s the next logical move? Make wine.

Wine Spectator has the story: “Twelfth Labour is a collaboration Benson launched with her late husband, Tom Benson, the longtime Saints owner. “My husband, Tom, had a great passion for wine and always talked about how much fun it would be to have his own vineyard that made wines just the way he liked them,” said Gayle, in a statement. In 2015, they partnered with Ruston Family Vineyard in St. Helena to create the brand. John Ruston oversees the project, while consulting winemaker Robbie Meyer, who has worked at Peter Michael, Aubert, and Lewis Cellars, heads the winemaking.”

They explain “The name comes from the late Benson’s business career, which stretched from selling cars to banking to multiple sports franchises to brewing. Benson told his wife that wine would be his 12th industry. The label features Hercules subduing Cerberus, the three-headed hound of Hades, which was the famous hero’s 12th labor.” The wines were left to quietly age in the winery cellar waiting to be discovered like King Tut’s tomb. Luckily, they had reached prime condition when we unearthed them.

This 2018 is just their third vintage. 100% Cabernet, it delivers s mouth-filling, rugged style, with an ‘old school’ Napa feel to it. Dried herbs, dusty rose petals, and violets intermingle with a brambly basket of blackberry jam, black cherry, and bittersweet chocolate. A terrific, long finish caps it all off, and blends seamlessly into the dense gradient of flavors.

Trusty Napa Cab for $38 made by a guy like Robbie isn’t easy to come by. No telling how long it lasts…but we do know it won’t be long.