Domaine Christophe Pichon is a family-run jewel of the Northern Rhône, with Christophe and his sons crafting elegant, terroir-driven wines from some of the region’s most revered sites. This 100% Viognier hails from granite-rich slopes just outside Condrieu, offering serious pedigree at a fraction of the price.

Located in Chavanay, just south of Condrieu, the Pichon family has spent three generations refining their craft, now farming across some of the Northern Rhône’s most expressive hillsides. While their Condrieu and Côte-Rôtie bottlings get the critic attention, insiders chase these IGP wines for their outrageous quality-to-price ratio.

The Collines Rhodaniennes appellation has become the Rhône’s training ground for up-and-coming estates and “insider white wines” — think Viognier with all the floral fireworks, minus the luxury price tag. Cooler slopes and granitic soils keep things lively and aromatic, and 2022 was a standout vintage for whites.

The 2022 bursts with classic Viognier notes: apricot, peach blossom, citrus zest, and a plush, mouth-coating texture balanced by bright acidity. Aged 9 months in 70% oak and 30% steel, it’s rich yet vibrant — ideal with seafood, Thai dishes, or on its own.

Retailing at $40, it’s yours today for 30% off — a rare Rhône deal that drinks like twice the price.